Press info, latest news and events
Pedab Group announced the appointment of Per Robert Fjelly as the new leader for Infrastructure Solutions. Effective August 29th, 2022.
Per Robert has more than 24 years of experience from IBM. He has during this time had roles in the Norwegian and Nordic marked with a strong focus on the overall Ecosystem within the areas he has worked. His profession spans from technical to sale, from SW to HW to hybrid solutions and has a good overview over the marked dynamics.
Through this role he has gained a solid understanding for the infrastructure market and especially the IBM market.
He will be a part of the management team of Pedab Group.
“Per Robert is an outstanding addition to our Pedab team, as he has profound understanding and expertise to help drive the company´s growth within infrastructure solutions. I am therefore very happy to welcome Per Robert.”
CEO Pedab Group
Pedab Group announced the appointment of Christian Cedercreutz as the new Country Manager for Pedab Finland. Effective August 22nd, 2022.
Christian has more than 20 years of international experience from IBM Finland, Italy, and UK.
He has during this time been responsible for IBM Systems and Technology Group in Finland and the largest IBM SW accounts in Finland. He has also been the Global Client Executive for Nokia at IBM.
Through this role he has gained a solid understanding for the Finnish infrastructure market and especially the IBM market.
Lately Christian has been the Managing Director for NetNordic Finland where he integrated the acquired company Konehuone Oy into the organization. Christian has also experience from CEO for the Finnish media company M-Brain Group. A privately owned company with 430 employees in 13 countries.
With the good and strong development of Pedab Finland in recent years it is now time to take the next step and develop our Finnish business even further.
I am therefore very happy to welcome Christian to Pedab and with his great experience from many of our growth areas I foresee our future as very bright in Finland but also elsewhere.
CEO Pedab Group
Nokia has selected Pedab, as a value-added distributor for its IP
Pedab will market, distribute and service the Nokia IP and Optical solutions enabling the partner network state-of-the-art digital transformation in government, universities, manufacturing and healthcare industries.
The combination of Nokia and Pedab will create a powerful challenger to the incumbent suppliers in the market due to the technological leadership of Nokia and the outstanding service provided by Pedab.
“The Nokia brand is well known for bringing significant value to customers, therefore this partnership provides tremendous value for our eco-system throughout the Nordic and Baltic regions. Nokia compliments our portfolio perfectly and provides new opportunities to challenge and add value in the market. We are very excited to offer their leading-edge technology throughout our eco-systems and their customers.” says Claus Stensbjerg, VP of the Infrastructure Development & Client Computing Division, Pedab Group.
Koen Laisnez, Head of Global Distribution, CX Enterprise Sales, said: “Nokia has deployed mission-critical networks to over 2,200 leading enterprise customers in the transport, energy, large enterprise, manufacturing, webscale, and public sector segments around the globe. And we have extended our expertise to more than 450 large private wireless customers worldwide across an array of sectors. These successes are possible with our valued partners. We are pleased to welcome Pedab as a value-added distributor to help drive new growth and develop new customer relationships.”
About Pedab Group
Pedab provides IT solutions and services built on infrastructure, software, and services from selected vendors to an ecosystem of partners and customers. We work with leading technology vendors like IBM, Huawei, Dynabook, Inspur Information, Cornelis Networks, Fujitsu, Scale Computing, Toshiba, Red Hat, Supermicro, Micro Focus, and SUSE. Pedab has offices in eight countries, including Sweden, Norway, Denmark, Finland, Estonia, Lithuania, Latvia, and France. The turnover of the Pedab Group for 2020/21 amounted to EUR 167 million. For more information, visit www.pedab.com.
For further information, please contact:
Claus Stensbjerg, VP Infrastructure Development & Client Computing division Pedab Group, mobile (+45) 5077 0158
Oslo – February 15, 2022 – Pedab is pleased to announce that we are an authorized distributor for Cornelis Networks in all Pedab Group countries. This includes the Nordic, France, and the Baltic markets. Cornelis Networks and Pedab will work together to challenge the market with the customers’ needs in focus.
With a seasoned leadership team, a world-class sales and support organization, and roots going back to fabric technology innovators including SilverStorm, PathScale, QLogic, Cray and Intel, Cornelis delivers high-performance fabric solutions for leading scientific, commercial and government organizations.
Cornelis Networks deliver market leading performance with Omni-Path Express on the five measures that matter: latency, message rate, CPU utilization, bandwidth, and scalability. In addition, Cornelis offer best price performance which means more cluster for your budget maximizing overall system performance.
“We speak to organizations with complicated data challenges every day, and sincerely tell them all the same thing – bring us your most difficult challenges. We can bring the collective power and experience of our solution partners, such as Pedab,” says Mark Spargo, VP Sales & Marketing at Cornelis Networks. “Our mission is focused on delivering the best fabric-optimized customer solutions possible – and establishing a long-term, mutually rewarding relationship.”
“Pedab is very pleased about our new partnership with Cornelis Networks,” says Claus Stensbjerg, VP of the Infrastructure Development & Client Computing division. “Pedab is a challenger in the market and so is Cornelis Networks, making this a perfect match. We have gotten requests from our existing ecosystem to offer Cornelis’ technology to the market, which makes this partnership even more exciting for us.”
“We at Cornelis Networks, are excited about our partnership with Pedab. We very much like their challenger-based approach to the HPC/AI segment and hope that together with their portfolio of partners, we can deliver class leading HPC/AI solutions that offer differentiated value in terms of performance, power and price to customers,” said Ian Wardrope, VP EMEA at Cornelis Networks.
Architecting an optimal, highly performant fabric for any HPC or installation takes considerable expertise, earned over decades of delivering solutions. This has been the Cornelis DNA since early 2000.
“They have more than two decades of experience in the design and development of high-performance fabrics, and we are looking forward to working with them in our local markets,” says Claus Stensbjerg, VP of the ID&C Division. “We are here to challenge the market with customer centric solutions.”
About Cornelis Networks
Cornelis Networks is a technology leader delivering purpose-built, high-performance fabrics accelerating High Performance Computing, High Performance Data Analytics, and Artificial Intelligence workloads in the Cloud and in the Data Center. The company’s products enable scientific, academic, governmental, and commercial customers to solve some of the world’s toughest challenges by efficiently focusing the computational power of many processing devices at scale on a single problem, simultaneously improving both result accuracy and time-to-solution for their most complex application workloads. Cornelis Networks delivers its end-to-end interconnect solutions worldwide through an established set of server OEM and channel partners. For more information, visit www.cornelisnetworks.com
Pedab provides IT solutions and services built on infrastructure, software, and services from selected vendors to an ecosystem of partners and customers. We work with leading technology vendors like IBM, Huawei, dynabook, Inspur Information, Fujitsu, Scale Computing, Toshiba, Red Hat, Supermicro, Micro Focus, and SUSE. Pedab has offices in eight countries, including Sweden, Norway, Denmark, Finland, Estonia, Lithuania, Latvia, and France. The turnover of the Pedab Group for 2020/21 amounted to EUR 156 million. For more information, visit www.pedab.com.
Oslo – November 2, 2021 – Pedab is pleased to announce that we are an authorized distributor for Inspur Information in all Pedab Group countries. This includes the Nordic, France, and the Baltic markets.
Inspur Information, the fastest growing server vendor in the world, is ranked within the world’s top three server manufacturers, offering IT products and services that caters for customers in more than 110 countries globally. Pedab operates in eight countries and will now work together with Inspur Information to establish the brand in what is relatively new markets for them.
“We are delighted to have Pedab as a new cooperation partner with whom we can serve the channels and end customers in the Nordics, Baltics and France,” says Ulf Thalin, Senior Director and head of Inspur Information Sweden. “The cooperation combines the strengths of two parties. Pedab is clearly the place to go for partners and customers who are looking to challenge the market with innovations, all from technology and business models to logistics. With Inspur Information’s continuous work to make life easier with cutting edge products and technologies, we will jointly be able to exceed customer expectations.”
From information to intelligence, Inspur Information’s solution for the future is always computing, which enables productivity. As one of the world’s leading providers of IT infrastructure products and solutions for cloud data centers, Inspur Information fully embraces intelligent computing. Their servers are now ranked amongst world’s top three. The technology Inspur Information brings to the market perfectly fits the gap in Pedab’s current portfolio, making this an exciting new vendor for Pedab to bring into their ecosystem.
“Pedab is very excited about our new partnership with Inspur Information,” says Claus Stensbjerg, VP of the Infrastructure Development & Client Computing division. “The brand is already very well established in other parts of the world, and we are looking forward to working with them as the challenger in our local market. Inspur compliments our portfolio perfectly and we are very excited to be offering their technology in new markets.”
With Inspur Information’s eight R&D centers and six production facilities they will continue to offer innovative technology, which Pedab can help bring to the market. Inspur Information is the largest AI server provider and the 5th largest storage provider in the world. They have also constructed an intelligent factory to bring the industry from hyperscale standardization to customization. Thus, Inspur Information creates possibility and competitiveness for the customer in the intelligent era, which they believe is the answer to the future.
About Inspur Information
Inspur Information is a leading provider of data center infrastructure, cloud computing, and AI solutions, now ranked within the world’s top three server manufacturers. Through engineering and innovation, Inspur Information delivers cutting-edge computing hardware design and extensive product offerings to address important technology segments such as open computing, cloud data centers, AI, and deep learning. Performance-optimized and purpose-built, our world-class solutions empower customers to tackle real-world challenges and custom workloads. To learn more, please go to www.inspur.com.
Pedab provides IT solutions and services built on infrastructure, software, and services from selected vendors to an ecosystem of partners and customers. We work with leading technology vendors like IBM, Huawei, dynabook, Fujitsu, Scale Computing, Toshiba, Red Hat, Supermicro, Micro Focus, and SUSE. Pedab has offices in eight countries, including Sweden, Norway, Denmark, Finland, Estonia, Lithuania, Latvia, and France. The turnover of the Pedab Group for 2020/21 amounted to EUR 156 million. For more information, visit www.pedab.com.
Stockholm – December 22, 2020 – Scale Computing, a market leader in edge computing, virtualisation and hyperconverged solutions, today announced a strategic partnership with Pedab Group AB, a leading distributor in IT solutions and services throughout Nordics, Baltics and France. The agreement will enable Pedab Group and its subsidiaries to offer Scale Computing’s award-winning HC3 series to its channel partners across the region.
Pedab will work with its partners to take advantage of Scale Computing’s full suite of hyperconverged infrastructure (HCI) and edge computing solutions, filling a previously significant gap in the market.
With a built-in hypervisor, Scale Computing’s HC3 customers have no need for third-party components or licensing. This all-in-one configuration simplifies management and maintenance, which helps streamline tasks, saving time and money. This makes the technology ideal for industries that require IT infrastructure with high performance and minimal management.
The partnership will enable more businesses in the region to build affordable, high-performance HCI and edge solutions where existing technologies were frequently too complex and expensive to meet their needs. Pedab benefits from the sales, technical and commercial training that Scale Computing provides within its channel partner program. The team has undergone a thorough onboarding process involving designing a sales and marketing strategy and identifying key customers.
“It is great to be working with Pedab, who have proven to be pioneers in a focussed reseller model for customers in multiple countries,” explained Johan Pellicaan, VP and Managing Director EMEA at Scale Computing. “Their team has the experience and expertise to bring our technology to market and meet demand in the channel for innovative and affordable solutions for businesses building hyperconverged and edge computing infrastructure.”
“Pedab is excited about our new partnership with Scale Computing, which will strengthen our IT infrastructure portfolio,” Jonas Vallin, VP Infrastructure Sales at Pedab Group adds. “Both Scale Computing and Pedab shares similar core values and focus on helping customer on their journey to solve business challenges with support of technology. By joining forces Pedab and Scale Computing can support the rapid development of edge computing as well as hybrid cloud solutions for our partners and customers. Combining the local market knowledge of Pedab and Scale Computing software solutions allows us to enable our eco-system to utilize the vast variety of innovative technologies that Scale Computing represents.”
Pedab provides IT solutions and services built on infrastructure, software, and services from selected vendors to an ecosystem of partners and customers. We work with leading technology vendors like, IBM, Huawei, Supermicro, Micro Focus, Toshiba, dynabook, Fujitsu, SAP, SUSE, Red Hat, Clavister and Scale Computing. Pedab has offices in eight countries, including Sweden, Norway, Denmark, Finland, Estonia, Lithuania, Latvia, and France. The turnover of the Pedab Group for 2019/20 amounted to EUR 183 million.
More information on Pedab: https://www.pedab.com
About Scale Computing
Scale Computing is a leader in edge computing, virtualisation, and hyperconverged solutions worldwide. Scale Computing HC3® software uses self-healing and automation to maximise application uptime and performance, simplify management, and protect data. When ease of use, high availability, and total cost of ownership matters, Scale Computing HC3 is the ideal IT infrastructure platform for distributed enterprises, global retailers, and SMBs alike. Scale Computing is highly rated and highly reviewed on Gartner Peer Insights, Spiceworks, TechValidate and TrustRadius.
More information on Scale Computing: https://www.scalecomputing.com/
Press Contact: Gisela Östlund
Tel: +46 766 201 448
November 10, 2020. Pedab Group AB announces today that the company has acquired the Swedish IT company LOAD System AB, one of Sweden’s most competent and experienced suppliers of solutions and consultants in IT infrastructure, from Rg19 in Norden AB. The acquisition strengthens Pedab’s position in the Swedish IT market.
Pedab and LOAD have had an established relationship for many years with a common IBM focus. Over the years, the companies have successfully developed a strong market position in, among other industries, Banking and Retail.
LOAD’s deep specialist expertise and long experience of helping organizations secure the future of their IT investments in close customer relationships is an expansion of Pedab Group’s total offering and gives Pedab’s ecosystem access to sought-after specialist expertise in IBM infrastructure technology.
“Today, business is done in ever-larger collaborations and coalitions. The goal of the acquisition is to win more and larger deals together with our other partners, ”says Jesper Bartholdson, CEO of Pedab Group. “The acquisition creates the conditions for an increased level of service, higher energy, and proactivity that will benefit our entire ecosystem.”
“We see that the sale of the company will further strengthen the good relationship between Rg19 and Pedab,” says Rikard Lenander, CEO of Rg19 in Norden AB. “With a committed buyer, LOAD System will continue to progress. We look forward to continuing our good collaboration today and in the future.”
Jesper Bartholdson, CEO, Pedab Group AB
Direct/mobile +46 8 587 237 01, firstname.lastname@example.org
The market demand for open source technologies and solutions is increasing at a high speed. Pedab is pleased to announce that we are now Authorized Distributor for SUSE in the Nordic and Baltic markets. The extended agreement with SUSE will bring tremendous value to Pedab´s Partner Ecosystem.
Pedab and SUSE have been working together in Sweden since 2014. Now, Pedab and SUSE are extending the partnership to cover the Nordic and Baltic markets, as well as being able to offer service providers SUSE solutions through a consumption-based business model (CSP-program). The extended partnership follows SUSE´s move to the next stage of its corporate evolution, cementing its position as the world’s largest independent open source software company.
The new agreement means that Pedab´s entire ecosystem of resellers, system integrators, and service providers, will get access to SUSE´s solutions in the open source domain while also taking part in SUSE´s expansion and growth journey.
“We see an increasing demand in the market for open source-based solutions and the expanded agreement with SUSE will bring tremendous value to our Nordic and Baltic Partner Ecosystem,” says Peter Jansson, Head of Strategic Ecosystems and Partners, at Pedab Group. “SUSE´s solutions will play a central role in the customers’ digital transformation and cloud migration initiatives.”
“The new extended agreement with Pedab is bringing great value in continuing to grow the SUSE business in the Nordic and Baltic regions,”, says Julie Baldwin, SUSE’s Head of Cloud EMEA & APJ. “The combined power of Pedab with their vast domain knowledge regarding SUSE´s market-leading solutions and SUSE’s strengths as the world’s largest independent open source software company is an excellent fit. The partnership offers strong support for our business and to meet the needs of our joint customers and partners.”
Using SUSE´s Enterprise Open Source platform, partners and customers can improve their IT infrastructure with better performance and flexibility, and at the same time lower cost. SUSE’s container and cloud platforms, software-defined infrastructure, and artificial intelligence and edge computing solutions allow customers to create, deploy, and manage workloads anywhere – on-premise, hybrid and multi-cloud.
The Cloud Service Provider program also opens possibilities for CSP-partners to develop their own services based on SUSE products in combination with other software and hardware, providing them to their customers through a flexible contractual model.
Pedab provides IT solutions and services built on infrastructure, software, and services from selected vendors to an ecosystem of partners and customers. We work with leading technology vendors like IBM, Huawei, Supermicro, Micro Focus, Toshiba, dynabook, Fujitsu, SAP, Clavister, and SUSE. Pedab has offices in eight countries, including Sweden, Norway, Denmark, Finland, Estonia, Lithuania, Latvia, and France. The turnover of the Pedab Group for 2019/20 amounted to EUR 183 million. For more information, visit www.pedab.com.
SUSE, the world’s largest independent open source company providing unparalleled customer choice, powers digital transformation for the enterprise by simplifying, modernizing, and accelerating traditional, cloud and edge solutions. SUSE collaborates with partners, communities, and customers to deliver and support solutions that enable mission-critical business outcomes. SUSE’s container and cloud platforms, software-defined infrastructure, artificial intelligence, and edge computing solutions allow customers to create, deploy, and manage workloads anywhere – on-premise, multi-cloud, and edge. For more information, visit www.suse.com.
Peter Jansson, Head of Strategic Ecosystems and Partners at Pedab Group
Direct/mobile +46 8 587 237 10, e-mail email@example.com
Vera Schneider, EMEA PR SUSE
Direct/mobile +49 173 5876 680, e-mail firstname.lastname@example.org
- The partnership concerns Pedabs security services and is a step towards adding expertise in different security verticals.
- CYBERS holds expertise on several areas, especially the IBM Qradar portfolio.
23 of September 2020, Oslo – The Pedab Security team strive to partner up with security experts in different areas, to always be able to provide end customers the best solutions and competency. CYBERS, originally from Estonia, is a company with excellent skillset across different security verticals.
– We are proud to announce our new partnership with CYBERS. They are our first major security service partnership based in Estonia, which we deeply appreciate, says Henning Gaalaas, Sales Director Pedab Security.
From their headquarters in Tallinn, they will serve customers across the Baltics and Nordic countries. The expertise CYBERS have on the IBM Qradar portfolio is extremely valuable. This will enable Pedab to provide the Nordic market with a consultant pool that provides knowledge and value to customers. This will be a valuable add-on to our own recognized SoC service.
– At CYBERS we always strive to engage in cutting edge technologies that will have a direct impact on the cybersecurity environment. This partnership with Pedab is key to how we can provide our clients with the best security services, said Nikolai Belstein, CEO of CYBERS.
For CYBERS, Pedab will provide support in their Baltic SoC with knowledge and support on the IBM Qradar Portfolio and IBM license management. Together we will take a substantial market share and provide value and security to our customers.
For further information please contact:
Henning Gaalaas, Sales Director Pedab Security,
mobile: +47 905 31 357
Pedab was founded in 1993 and provides IT infrastructure, software solutions and services from selected vendors to resellers, application developers and operating companies. Pedab also prodicses their own security services to be used by partners and end customers. The company has 130 employees in eight countries; Sweden, Norway, Denmark, Finland, Estonia, Lithuania, Latvia and France. The Pedab Group sales from 2018/19 was estimated to EUR 183 million. https://www.pedab.com
CYBERS provide end-to-end cybersecurity solutions to both private and public sector customers. They handle both internal and external cyber threats. Founded in 2010, their team delivers cybersecurity technology implementation and integration, red teaming and pretesting, training and certifications, as well as strategy and governance consulting services. Besides consultancy, they offer efficient Managed Security Services to their customers around the globe. https://www.cybers.eu
Pedab and Experis are pleased to announce they have entered into a strategic partnership for the sale and delivery of IT security services in the Nordic and Baltic markets.
This partnership combines Pedab’s world-class IT security services with Experis’ unrivalled competence in delivering such services to the SMB market. The partnership enables the two companies to provide a broad and holistic service catalogue to their customers, covering IT security services, consultancy and training. Through this cooperation the companies’ ability to meet the needs of their customers is significantly enhanced, allowing for the sale and delivery of comprehensive IT security solution offering for an affordable cost.
“This newly formed strategic cooperation supports Pedab’s growth strategy with the objective of creating long-term partnerships and new business opportunities for its ecosystem” states Henning Gaalaas, Security Division Leader of Pedab Group. “We are excited and looking forward to the many possibilities this partnership opens up for us going forward.”
Experis will incorporate Pedab’s security services into their IT security service offering and also resell the Pedab Managed SIEM solution. In turn, Pedab will resell Experis’ existing services, i.e. the Experis Secure Basic service. “With the addition of Pedab’s security services to our offering, we can increase the service level we provide for our customers. We also see great opportunities for growth targeting a broader customer base through Pedab’s well-established ecosystems of partners, suppliers and customers”, says “Morten Stoa, Head of Cyber Security at Experis. “I am very pleased for the cooperation between our companies which will surely improve our ability to offer solutions that are tailored to meet the needs of our customers.”
For further information please contact:
Henning Gaalaas, Security Division Leader, Pedab Group, mobile: +47 905 31 357
Morten Stoa, Head of Cyber Security, Experis, mobile: +47 905 89 462
Pedab was founded in 1993 and provides IT-infrastructure, software solutions and services from selected suppliers to resellers, application developers and hosting companies. Pedab has 130 employees in eight countries, including Sweden, Norway, Denmark, Finland, Estonia, Lithuania, Latvia and France. Pedab provides products from leading vendors such as IBM, Huawei, HCL, SUSE, Sophos, Lenovo, Supermicro, Clavister and Toshiba. www.pedab.com
Experis offers cyber security services to all companies, irrespective of their size or industry. Our vision for Cyber Security is “Security for all” and in line with that vision, our services are indeed designed to suit the needs of all types of companies. Our Experis Secure Basic solutions are especially suited for the SMB market. Our service offering comprises of IT security consulting, security testing, security monitoring, security architecture, security training and different packaged security services. We operate internationally and deliver our services utilizing both local and global resources. By helping our customers to develop their IT security, we enable them to focus on their core business. www.experissecure.com
PEDAB BRAND GUIDELINES
Pedab provides IT solutions and services built on infrastructure, software, and services from selected vendors to an ecosystem of partners and customers. We work with leading technology vendors like IBM, Huawei, Supermicro, Micro Focus, Toshiba, dynabook, Fujitsu, SAP, SUSE, Red Hat, and Clavister. Pedab has offices in eight countries, including Sweden, Norway, Denmark, Finland, Estonia, Lithuania, Latvia, and France. The turnover of the Pedab Group for 2019/20 amounted to EUR 183 million. For more information, visit www.pedab.com.
Latest news in our blog
Sharp turns and steep slopes
Your business is ready for digital transformation. The strategic vision is approved, and everybody is excited about the endless possibilities, enabled by the new technology. Now what? When will we hear the big bang?
Advance your data-driven journey – improve data literacy
“By 2023, data literacy will become an explicit and necessary driver of business value, demonstrated by its formal inclusion in over 80% of data and analytics strategies and change management programs. Gartner 2019 In a…
SAP BusinessObjects 4.3 is now available
In the new release of BusinessObjects BI 4.3 you will find a new and modern user interface and a number of new features. With SAP BusinessObjects BI 4.3, you can now fulfil your on-premise needs…