Pedab is excited to announce a strategic partnership with Goldilock, an industry leader in advanced (IT) cybersecurity and operational technology (OT) solutions. This collaboration aims to address the growing need for advanced data security and storage solutions tailored to meet the demands of businesses in today’s rapidly evolving digital landscape, while also extending these innovations to critical infrastructure sectors where you find a large variety of networking technologies for control rooms for gas/oil supply, Air traffic, nuclear power plants, and more. That all need an non-Internet technology based extra layer of Security in their Cybersecurity protection.

Building on recent momentum, this partnership comes on the heels of Goldilock’s participation in the NATO DIANA program (Defense Innovation Accelerator for the North Atlantic), where they were recently selected among the ten companies moving into Phase II of the acceleration program. This opportunity highlights Goldilock’s pioneering work in safeguarding critical infrastructure and digital assets for high-stakes industries. With NATO DIANA’s backing, Goldilock is poised to expand its innovative technologies into new markets, further cementing its reputation for delivering advanced cybersecurity solutions.

“Partnering with Pedab allows us to extend our reach into both the IT and OT domains, as software based Cyber Security solutions have reached their limits. With Goldilock, Pedab is providing protection not just for digital systems but for critical infrastructures such as gas/oil supply, Air traffic, nuclear power plants, and more that run on other cables as RJ45/Copper ,” said Steve Brodie, Chief Revenue Officer/Head of Sales and Channels in Goldilock. “We’re thrilled to work with Pedab to bring this game-changing technology to new markets, particularly as we expand through NATO DIANA’s accelerator program

“Pedab is excited to collaborate with Goldilock to bring their groundbreaking security solutions to our extensive customer base,” said Jesper Bartholdson, CEO of Pedab. “With their expertise in both IT and OT security, we can offer comprehensive protection for industries that require the highest level of safety and reliability.”

About Goldilock

Goldilock is a leader in both cybersecurity and operational technology security, offering unique solutions that secure SCADA networks, coax networks, and critical infrastructure like control rooms for gas supply and nuclear power plants. Goldilock’s ability to physically disconnect digital and OT assets from the internet enhances security across high-stakes industries.

For more information about Goldilock, please visit: https://goldilock.com/

About Pedab

Pedab is a family-owned company active in eleven European countries. Pedab provides IT solutions and services, leveraging infrastructure, software, and services from carefully selected vendors. Together with our ecosystem we always try to provide the best value combination of solutions, services, and delivery for the optimal customer solution. We build long-term partnerships with those who share our passion and work in close collaboration to achieve our goal of helping businesses stay one step ahead.

For more information about Pedab, please visit: www.pedab.com

Pedab becomes first Nordic Distributor to Launch IBM Software on AWS Marketplace

Pedab becomes the first Distributor in the Nordics to facilitate IBM software transactions on AWS Marketplace in Denmark, Sweden and Finland, empowering partners with new opportunities.

June 25, 2024

Pedab is excited to announce the launch of IBM’s new capability to provide its offerings on the AWS Marketplace. As the first Value-Added Distributor (VAD) in Europe to officially launch this service, Pedab will facilitate transactions on behalf of AWS, with active involvement from our partners.

This strategic move comes as AWS strengthens its partnership with IBM, aiming to unlock funding, resources, and prepare VADs for recruiting and advising partners on reselling IBM software through the AWS Marketplace. This initiative promises to bring significant benefits to IBM Business Partners, including:

• Streamlined Transactions: IBM Business Partners to Pedab can now transact seamlessly on the AWS Marketplace for IBM Software.
• Free Credits for PoCs: AWS will provide complimentary credits for Proof of Concepts (PoCs) for all IBM software initiatives.
• Strategic and Technical Support: Pedab supported by both AWS and IBM offers strategic and technical assistance to help close IBM Software deals.
• Quick Deployment: IBM’s quick deployment templates are optimized for use on AWS.
• Growing SaaS Portfolio: IBM’s expanding SaaS portfolio on AWS can be introduced to customers.

“We are proud to be the first Distributor to provide IBM through the marketplace of AWS in Denmark, Sweden and Finland. This is a powerful testament to our important partnership with IBM and it extends our digital presence by embracing the Public Clouds”, says Peter Jansson, VP Software Data & Analytics at Pedab Group. “AWS is committed to supporting us and our strategic partners in driving innovation and success. Our partners will now have unprecedented access to IBM’s powerful software solutions, combined with the flexibility and scalability of AWS”

Join us in this groundbreaking initiative and discover how you can leverage IBM’s software on the AWS Marketplace to drive growth and innovation. Contact your local Sales representative at the nearest Pedab Office.

About Pedab:

Pedab is a family-owned company active in ten European countries. Pedab provides IT solutions and services, leveraging infrastructure, software, and services from carefully selected vendors. Together with our ecosystem we always try to provide the best value combination of solutions, services, and delivery for the optimal customer solution. We build long-term partnerships with those who share our passion and work in close collaboration to achieve our goal of helping businesses stay one step ahead.

For more information about Pedab, please visit: www.pedab.com

Contact person:

Peter Jansson, Pedab Group, peter.jansson@pedab.com

New Division Leader for Data & Analytics: Peter Jansson

We are excited to announce that Peter Jansson will take on an additional responsibility as Division Leader for our Data and Analytics division. Peter’s expertise, dedication, and network make him the natural choice for leading D&A to new heights. We are proud to have him as part of our team and look forward to his continued success.

New Country Manager for Pedab Norway: Gro Benjaminsen

We are happy to announce that Gro Benjaminsen has been appointed as the new Country Manager of Norway. Her extensive experience, positive attitude, and deep commitment to our mission and values will make her an excellent team leader for our Norwegian colleagues.

New CEO of Pedab Finance: Christian von Trepka

We are pleased to announce the appointment of Christian von Trepka as the new CEO. Christian’s appointment marks a significant step in our commitment to growth and success. We are confident that under his leadership, Pedab Finance will continue to deliver exceptional value to our customers, partners, and stakeholders. We are excited about the future possibilities that he and the entire team will bring to the Pedab family.

Jesper Bartholdson,

CEO Pedab Group AB

March 20, 2024, Stockholm.  Pedab and Object First have announced a partnership to provide Veeam customers with advanced data protection to reduce the risk of cyber threats like ransomware. This partnership brings together two companies with complementary expertise, including Pedab’s strong knowledge of IT infrastructure and software solutions and Object First’s innovative approach to immutable backup storage for Veeam.

Object First is known for offering the best storage for Veeam, provided as an out-of-the-box immutable backup storage appliance. It offers the last line of defense against disasters and ransomware, ensuring that data can be recovered quickly and completely, with minimal downtime.

Pedab will introduce Object First’s solution Ootbi (Out-of-the-Box Immutability) to the Northern European market. Ootbi can be deployed in 15 minutes and supports up to 80 VMs running locally, powered by Veeam Instant Recovery on a 4-node configuration. The solution’s power is matched by its security. It offers object-based immutability with zero access to the root or the hardened Linux operating system by default—meaning data cannot be accessed, changed, or deleted. Ootbi’s storage environment is completely secured, validated, and 3rd party—tested and comes preconfigured out of the box – no security expertise required. With Ootbi, businesses can safeguard their data with confidence, knowing that critical information remains secure and unchangeable, even in the face of evolving cyber threats.

“Ootbi by Object First is an important enhancement to Pedab’s portfolio of carefully selected providers. It ensures Pedab’s mission to continuously evolve our full-service solution offering to partners. With Ootbi we can now help Veeam partners provide peace of mind to their customers with an immutable onsite backup storage”, says Jesper Bartholdson CEO of Pedab Group.

“We are excited to announce Pedab as our distributor in Northern Europe. With their extensive expertise in the IT industry, partnering with Pedab was an easy choice,” said Mark Haddleton, EMEA Channel Sales Director at Object First. “Together, we are committed to delivering secure, simple, and powerful backup storage for Veeam users, helping businesses stay one step ahead of ransomware threats.”

About Object First

Ransomware-proof and immutable out-of-the-box, Ootbi by Object First delivers secure, simple, and powerful backup storage for Veeam customers. The appliance can be racked, stacked, and powered in 15-minutes. Ootbi by Object First is built on immutable object storage technology designed and optimized for unbeatable backup and recovery performance. Eliminate the need to sacrifice performance and simplicity to meet budget constraints with Ootbi by Object First.

To learn more about Object First, please visit objectfirst.com and follow them on LinkedIn and Instagram.

About Pedab

Pedab is a family-owned company active in eleven European countries. Pedab provides IT solutions and services, leveraging infrastructure, software, and services from carefully selected vendors. Together with our ecosystem we always try to provide the best value combination of solutions, services, and delivery for the optimal customer solution. We build long-term partnerships with those who share our passion and work in close collaboration to achieve our goal of helping businesses stay one step ahead.

For more information about Pedab, please visit: www.pedab.com

Pedab announces its strategic collaboration with Seagate Technology, a world leader in sustainable mass-data storage solutions. This partnership marks a significant milestone in the pursuit of advancing data storage technologies to meet the evolving needs of businesses in Europe.

With the exponential growth of data in today’s digital landscape, the demand for reliable, scalable, and efficient storage solutions has never been greater. By joining forces, Pedab and Seagate aim to leverage their respective expertise and resources to deliver cutting-edge storage solutions that empower organizations to effectively manage and utilize their data assets.

As part of this collaboration, Pedab will expand its product portfolio to include Seagate’s comprehensive range of storage solutions, including hard disk drives (HDDs), solid-state drives (SSDs), and enterprise storage systems. This expanded offering will enable Pedab to better serve its customers across various industries, providing them with access to best-in-class storage solutions tailored to their specific requirements. 

About Pedab
Pedab is a family-owned company active in eleven European countries. Pedab provides IT solutions and services, leveraging infrastructure, software, and services from carefully selected vendors. Together with our ecosystem we always try to provide the best value combination of solutions, services, and delivery for the optimal customer solution. We build long-term partnerships with those who share our passion and work in close collaboration to achieve our goal of helping businesses stay one step ahead.

For more information about Pedab, please visit: www.pedab.com  or contact Kenni Ramsell, Director Infrastructure Development, mobile: +46 739 788 263

Stockholm, January 30, 2024 – TP-Link, a global leader in network communication technology, is excited to unveil a strategic partnership with Pedab, a distinguished IT solutions provider. This collaboration aims to expand the distribution landscape for TP-Link’s innovative products across the Nordic region.

In this dynamic partnership, TP-Link Nordic Enterprises AB and Pedab will join forces to provide industry-leading expertise and tailored solutions, ensuring a seamless experience for customers in the Nordic countries.

Irving Mao, Country Manager at TP-Link Nordic Enterprises AB, expressed the significance of this collaboration, stating, “Our alliance with Pedab signifies a transformative moment in expanding our influence and delivering our technology to the Nordic enterprise market.”

”We are thrilled to announce our dynamic partnership with TP-Link Nordic Enterprises AB. At Pedab, we believe in delivering excellence through collaboration, and with TP-Link by our side, we are poised to redefine the standards of innovation and customer satisfaction in the Nordic countries. Together, we will harness our collective expertise to provide tailored solutions, ensuring a seamless experience for our customers. This partnership is not just about products; it’s about a shared commitment to delivering unparalleled value and shaping the future of connectivity in the region.” Says Jesper Bartholdson, CEO Pedab Group.

About TP-Link

TP-Link stands as a global innovator and provider of consumer and enterprise networking products, holding the esteemed title of the world’s No. 1 provider of WLAN and broadband CPE devices. Operating in over 120 countries, TP-Link remains dedicated to intensive R&D, efficient production, and strict quality control, offering stable Business Wi-Fi solutions and reliable enterprise switches and routers.

For more details on TP-Link products, please visit TP-Link Nordic Enterprises AB’s website.

About Pedab

Pedab is a family-owned company active in eleven European countries. Pedab provides IT solutions and services, leveraging infrastructure, software, and services from carefully selected vendors. Together with our ecosystem we always try to provide the best value combination of solutions, services, and delivery for the optimal customer solution. We build long-term partnerships with those who share our passion and work in close collaboration to achieve our goal of helping businesses stay one step ahead.

For more information about Pedab, please visit: www.pedab.com

Pedab Group announced the appointment of Per Robert Fjelly as the new leader for Infrastructure Solutions. Effective August 29th, 2022.

Per Robert has more than 24 years of experience from IBM. He has during this time had roles in the Norwegian and Nordic marked with a strong focus on the overall Ecosystem within the areas he has worked. His profession spans from technical to sale, from SW to HW to hybrid solutions and has a good overview over the marked dynamics.

Through this role he has gained a solid understanding for the infrastructure market and especially the IBM market.

He will be a part of the management team of Pedab Group.

“Per Robert is an outstanding addition to our Pedab team, as he has profound understanding and expertise to help drive the company´s growth within infrastructure solutions. I am therefore very happy to welcome Per Robert.”

Jesper Bartholdson

CEO Pedab Group

Pedab Group announced the appointment of Christian Cedercreutz as the new Country Manager for Pedab Finland. Effective August 22nd, 2022.

Christian has more than 20 years of international experience from IBM Finland, Italy, and UK.

He has during this time been responsible for IBM Systems and Technology Group in Finland and the largest IBM SW accounts in Finland. He has also been the Global Client Executive for Nokia at IBM.

Through this role he has gained a solid understanding for the Finnish infrastructure market and especially the IBM market.

Lately Christian has been the Managing Director for NetNordic Finland where he integrated the acquired company Konehuone Oy into the organization. Christian has also experience from CEO for the Finnish media company M-Brain Group. A privately owned company with 430 employees in 13 countries.

With the good and strong development of Pedab Finland in recent years it is now time to take the next step and develop our Finnish business even further.

I am therefore very happy to welcome Christian to Pedab and with his great experience from many of our growth areas I foresee our future as very bright in Finland but also elsewhere.

Jesper Bartholdson

CEO Pedab Group

Nokia has selected Pedab, as a value-added distributor for its IP
Pedab will market, distribute and service the Nokia IP and Optical solutions enabling the partner network state-of-the-art digital transformation in government, universities, manufacturing and healthcare industries.

The combination of Nokia and Pedab will create a powerful challenger to the incumbent suppliers in the market due to the technological leadership of Nokia and the outstanding service provided by Pedab.

“The Nokia brand is well known for bringing significant value to customers, therefore this partnership provides tremendous value for our eco-system throughout the Nordic and Baltic regions. Nokia compliments our portfolio perfectly and provides new opportunities to challenge and add value in the market. We are very excited to offer their leading-edge technology throughout our eco-systems and their customers.” says Claus Stensbjerg, VP of the Infrastructure Development & Client Computing Division, Pedab Group.

Koen Laisnez, Head of Global Distribution, CX Enterprise Sales, said: “Nokia has deployed mission-critical networks to over 2,200 leading enterprise customers in the transport, energy, large enterprise, manufacturing, webscale, and public sector segments around the globe. And we have extended our expertise to more than 450 large private wireless customers worldwide across an array of sectors. These successes are possible with our valued partners. We are pleased to welcome Pedab as a value-added distributor to help drive new growth and develop new customer relationships.”

About Pedab Group
Pedab provides IT solutions and services built on infrastructure, software, and services from selected vendors to an ecosystem of partners and customers. We work with leading technology vendors like IBM, Huawei, Dynabook, Inspur Information, Cornelis Networks, Fujitsu, Scale Computing, Toshiba, Red Hat, Supermicro, Micro Focus, and SUSE. Pedab has offices in eight countries, including Sweden, Norway, Denmark, Finland, Estonia, Lithuania, Latvia, and France. The turnover of the Pedab Group for 2020/21 amounted to EUR 167 million. For more information, visit www.pedab.com.

Media Enquiries
For further information, please contact:
Claus Stensbjerg, VP Infrastructure Development & Client Computing division Pedab Group, mobile (+45) 5077 0158