What are you looking for?

white decorative stripes white decorative stripes
What we do

Data & Analytics

Advance your data-driven and digital journey


A kind of magic happens when organizations integrate data into their day-to-day operations. The organization becomes more innovative, more democratic and provides a better overall customer experience than those that have less knowledge of leveraging the value of data. Because of robust performance in such key areas, competitiveness increases, and financial performance improves.

There is no single definition of a data-driven organization. We would expect a data-driven organization to have the capability to extract new value and insight from data and deliver actionable, customized intelligence throughout the organization. These capabilities take years of dedicated work to achieve. It might be useful to incorporate being a data-driven organization in your vision statement so everybody understands what your destination is.

Our Data & Analytics team advances your data-driven and digital journey – a journey on which facts and insight fuel innovation, the decision-making process, and culture. We explore, build, and take solutions to the market for companies that have made data and analytics part of their business strategy. Every journey is unique, no company´s or organization´s journey from data rich to data-driven is the same.

The image below shows the journey for the fictional company Nokomap. Learn more about their journey, see the film.

data-driven and digital journey


Pedab’s Data & Analytics team advances your data-driven and digital journey in three areas:


white decorative stripes white decorative stripes

"Our advice is to identify one key area and get started with one simple tactical use case. From this one first project you will get attention, learnings, and energy to continue."

Kim Nielsen, Director, Data & Analytics, Pedab Group

Why we advance the data-driven journey

Our customer promise is built on a vision of progression and improvements for organizations that have made data and analytics part of the business strategy. Using data will change organizations. That insight is an integral part of what inspires and engage us to make a difference.

There are three areas where we see a significant impact from using data, and where we believe the value goes far beyond the fact that data-driven companies also perform better financially.


Many data-driven organizations have a more curious corporate culture than traditional ones. With curiosity follows an ability to search for information and generate multiple alternatives, share information more openly, and listen more carefully.


Members of the organization have instant access to information that enables them to read, work, analyze, and argue with data. Not only do the employees know more in a data-driven organization. They can also expect that processes like idea generation, project evaluation, and decision making are based on facts and insights.


Digital technologies enable data-driven and digital organizations to provide good customer experience without too much cost. This includes creating tailored, personalized, and proactive experiences — on an individual basis. Companies that succeed achieve loyal and profitable customer relationships.

white decorative stripes white decorative stripes

Act now!

Contact us today to discuss how you can get your data to work for you.